Senior UI Designer/UX Architect - Sears Holdings - Shop Your Way
Nov 2013 - Current
Responsible for leading user-centered design activities such as gathering, validating, analyzing, and defining requirements, conducting user experience and information architecture activities, creating and planning interfaces, and contributing to the experience standards definition. Documents by a user experience architect will act as project requirement guidelines for interactive team members, supporting the successful completion of interactive projects.
I am responsible for every aspect of the Shop Your Way Member Experience - the overall flow and layout of the screens, the fields and information presented, the actions and interactions that are provided, and the visualizations of the data. I am involved in solving workflow problems, developing new ways of presenting market data, and figuring out what tools the client needs in their solution that even they don't realize yet. I provide overall stylistic guidance as well as handle the implementation of the visuals (i.e. colors and fonts).
Designing simple, elegant and seamless experiences that connect all customer touch points – email, online, in-store and mobile.
Fosters a culture of innovation and creativity by bringing a new way of thinking & designing principles.
Interprets the objectives of each project and efficiently develop design executions, which communicate customer-focused messages to drive communication and sales.
Work to continually increase the creative benchmark, setting new standards to elevate the customer experience.
Senior UX Designer/Front-End Developer – SRVR LLC
Jan 2013 - Nov 2013
Worked on redesigning website, research, sketch, and create wireframes for various web and mobile products. Working in agile environment for a few products. Assist product managers with User Testing, test designs, and documentation of UX recommendations.
Design user interfaces for company websites and web-based applications including; visual look & feel, graphics, styles, navigation, and layout
Conducted industry research and stayed current on best practices, competitor user interface designs, and emerging technologies.
Supervises team, responsibilities include hiring, assignment and review of work, performance evaluation, mentoring and training, and identifying opportunities for team development.
Provides response to grievances, discipline and discharge when necessary.
Serve as a role model for staff by upholding company policies and procedures, demonstrating respect for fellow co-workers, encouraging and supporting diversity and presenting a professional image
Interactive Media/ Designer & Developer – SRVR LLC
Oct 2007 – Jan 2013
Graphical user-interface design and implementation for the companies numerous software applications. Including NECC LLC, Pulse LLC, & BlueTone LLC online VoIP application Sippy Phone.
Concept Designer, Web Designer, Editor – NYU Office of International Student Services (OISS)
Feb 2007 - May 2007
Leads conceptual development for NYU’s OISS website. Edited all content for publication. Manages online media content. Develops user interface and design with web developer.
Student Tech Assistant – NYU Digital Studio Bobst Library
Jan 2006 - Dec 2006
Assisted NYU Staff and Faculty with use of all media technology, hardware and software. From video and audio editing to updating online class content (Blackboard).
Freelancing - UX + UI Digital Product Designer
2004 - Current
Researhing, rebuilding, redesigning, creating digital products, graphic designs, etc. Incorporate interactive, elements and e-commerce initiative; perform technical coding, review and testing.