Hi, I'mZaianne Sparrow

Designer + Developer

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About Me

UI + UX Designer with a passion for designing beautiful and functional user experiences, with a focus on digital product design. I craft engaging design solutions for products with new & complex visions. I've worked on a wide range of products and experiences, including native and mobile web apps. I have also helped businesses by improving their products.

My main strength is multi-disciplinary and collaborative design thinking. I specialize in defining complex user interactions and experiences across platforms and devices, product design and development, UX + UI design, interactive design, visual design, usability testing, user research, rapid prototyping, project management. I also love HTML & CSS.

I have a Master’s degree in Interactive Telecommunications from Tisch School of the Arts, New York University and a Bachelor's degree in Multimedia Development from Swinburne University of Technology, Melbourne Australia.

I'm interested in taking on new challenges that involve learning new technologies and methods of doing things differently. I read a lot of tech blogs/magazines and love learning and writing in new languages in my spare time.

When I’m not user testing, improving usability, tinkering with code or pushing pixels, you’ll find my nose buried in a book, catching up on the latest fashion trends, at a concert, traveling, cooking, surfing the web for the latest web innovations and ideas, or just spending time with my husband and 2 boys.

  • Name : Zaianne Sparrow
  • Location : Chicago, IL
  • Email : hello@zaiannesparrow.com
  • Phone : +1 815.508.2553


Technical Skills



  • Experience Design
  • Digital Product Design
  • User Design Research
  • Interaction Design
  • User Centred Design
  • Visual Design
  • Prototyping
  • Wireframing
  • Agile and lean UX
  • Responsive Design
  • Participatory Design
  • Front-End Design/Dev
  • 3D Animation
  • Audio Video Editing
  • Photography
  • Digital Marketing


Senior UI Designer/UX Architect - Sears Holdings - Shop Your Way

Nov 2013 - Current

Responsible for leading user-centered design activities such as gathering, validating, analyzing, and defining requirements, conducting user experience and information architecture activities, creating and planning interfaces, and contributing to the experience standards definition. Documents by a user experience architect will act as project requirement guidelines for interactive team members, supporting the successful completion of interactive projects.

I am responsible for every aspect of the Shop Your Way Member Experience - the overall flow and layout of the screens, the fields and information presented, the actions and interactions that are provided, and the visualizations of the data. I am involved in solving workflow problems, developing new ways of presenting market data, and figuring out what tools the client needs in their solution that even they don't realize yet. I provide overall stylistic guidance as well as handle the implementation of the visuals (i.e. colors and fonts).

Designing simple, elegant and seamless experiences that connect all customer touch points – email, online, in-store and mobile.

Fosters a culture of innovation and creativity by bringing a new way of thinking & designing principles.

Interprets the objectives of each project and efficiently develop design executions, which communicate customer-focused messages to drive communication and sales.

Work to continually increase the creative benchmark, setting new standards to elevate the customer experience.

Senior UX Designer/Front-End Developer – SRVR LLC

Jan 2013 - Nov 2013

Worked on redesigning website, research, sketch, and create wireframes for various web and mobile products. Working in agile environment for a few products. Assist product managers with User Testing, test designs, and documentation of UX recommendations.

Design user interfaces for company websites and web-based applications including; visual look & feel, graphics, styles, navigation, and layout

Conducted industry research and stayed current on best practices, competitor user interface designs, and emerging technologies.

Supervisor Responsibilities
Supervises team, responsibilities include hiring, assignment and review of work, performance evaluation, mentoring and training, and identifying opportunities for team development.

Provides response to grievances, discipline and discharge when necessary.

Serve as a role model for staff by upholding company policies and procedures, demonstrating respect for fellow co-workers, encouraging and supporting diversity and presenting a professional image

Interactive Media/ Designer & Developer – SRVR LLC

Oct 2007 – Jan 2013

Responsible for the designs, CSS/XHTML/Javascript for the company websites. Responsible for the redesign & rebranding of corporate promotional and marketing materials, including posters, postcards, flash and gif animated banners, online and printed ads, interactive demos & promotional giveaways, etc.

Graphical user-interface design and implementation for the companies numerous software applications. Including NECC LLC, Pulse LLC, & BlueTone LLC online VoIP application Sippy Phone.

Concept Designer, Web Designer, Editor – NYU Office of International Student Services (OISS)

Feb 2007 - May 2007

Leads conceptual development for NYU’s OISS website. Edited all content for publication. Manages online media content. Develops user interface and design with web developer.

Student Tech Assistant – NYU Digital Studio Bobst Library

Jan 2006 - Dec 2006

Assisted NYU Staff and Faculty with use of all media technology, hardware and software. From video and audio editing to updating online class content (Blackboard).

Freelancing - UX + UI Digital Product Designer

2004 - Current

Researhing, rebuilding, redesigning, creating digital products, graphic designs, etc. Incorporate interactive, elements and e-commerce initiative; perform technical coding, review and testing.


Masters of Professional Studies, Interactive Telecommunications Program

New York University Tisch School of the Arts
Graduated: May 2007
New York, U.S.A

SLAB Scholarship, MALAYSIA

Bachelor of Multimedia, Multimedia Design

Swinburne University of Technology
Graduated: Oct 2005
Melbourne, Australia

MARA Scholarship, MALAYSIA

Diploma in Multimedia, Multimedia Technology

Cosmopoint College of Technology
Graduated: 2003
Kuala Lumpur, Malaysia


Creating Concepts

Every great design starts with an idea/concept. An idea is what forms the fundamental parts. It’s very important that all the fundamental parts are well defined and working.

Visualising Ideas

The best way to present an idea is to visualise it. It makes your idea alive. In many cases, visualisation helps users understand the story that a business wants to tell them.

Designing Interfaces

My main area of expertise is UI design. Nowadays, interface is a very important part of the online product. The right UI will guarantee your success.

Building Products

Building products is my passion. It’s more than just design. It’s about understanding the company and its clients. It’s about complex processes and joinery to achieve success.

Improving UX

User experience is an essential part of the service/product nowadays. Creating experience starts with the value proposition. After that comes usability—how easy a product is to use.

Growth Hacking

HACKING It’s not just about numbers and conversions. It’s about understanding the users and knowing how to engage them at the right time in the right place.

Design Process

Design process from end-to-end.

I have experience with every step of the user-centered design process and deliver whichever skills a project needs.


  • Zaianne helped transform our site by designing simple, elegant and self-service experiences. Her ability to create intuitive and comprehensive interfaces from complex business requirements helped us grow our program by 25X year-over-year

    Camille van Horne - Director, Shop Your Way Product Management

  • Zaianne was my go to UX/UI designer; and she was simply the best. She could take requirements and create attractive, intuitive, responsive design like none other. We competed for her time with another team, and I fought tooth and nail to get her exclusively. But in the end, we lost her to the other team. It was the saddest day of my life...

    Neal Schmidt - Product Manager, Sears iPhone/Android Apps at Sears Holdings Corporation

  • Zaianne is an exceptional designer and she always went above and beyond to make sure she understood what our goal was for each project and what were the expectations. Her work ethic is exquisite!

    Simona Dragan - Chief Information Officer at SRVR, LLC

I am available for freelance

My Design Process

MY UX Process


Every UX project begins with a deep user requirements gathering process – I strive to understand your audience and their connection to your brand.

Concept & Analysis

With deep user research, I will build out initial site concepts based on a combination of mental modeling and content modeling.

Prototyping & User Testing

I test a combination of paper prototypes, process flows and wireframes with users in order to further focus your understanding of their needs, and draw us closer to truly intuitive design.

Refine & Update

I am commited to continually checking and rechecking our assumptions as we progress, ensuring that we’re heading down the right path.

Design & Development

Only once UX has been properly defined and tested do I move on to site design, incorporating and continually re-testing assumptions created during the earlier stages of the process.

Get in touch


Chicago, IL

Call Me

+1 815.508.2553