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Objective

The objective was to create a new, modern website for SYW Sweeps to showcase their product and campaign management tool, while maintaining their SYW’s Sweeps brand of exciting, fun, and creativity.

Opportunity

Leveraging on the lack of a full-fledge Sweepstakes Campaign Management tool available online

My Role

As the only UX designer on the project, for the design strategy phase, I conducted in person interviews, contextual inquiry, competitive and comparative analyses, and also did brand identification. For the design execution stage, I sketched, tested, and created wireframes and a clickable prototype. I also prepared annotated wireframes.

Solution

Designed a website with prioritized features based on qualitative & quantitative research. Created an informative front-end landing page and campaign management dashboard driven by best practices.