Maintain but update the Craftsman Club brand. Create page layouts based on unknown content provided by site users


Open the club to a set of younger generation who is interested in the DIY culture.

My Role

As UX designer, I evaluated the Craftsman brand, defined a vision, completed competitive analysis, made a user flow, sketched, wire-framed and prototyped a high fidelity mock-up using Invision.


Created and designed a native website that supports the burgeoning DIY/makers movement by curating the following educational resources, blog articles, details regarding workshops, and DIY project guides.