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Goal

Developing a frictionless mobile/desktop experience through MOBILE, DESKTOP & SYW ACTIONS. Make it easier for users to find the games they want to play on mobile.

Deliverables

Competitive/Comparative/Heuristic Analysis, User Research (Survey, User Interviews, Persona Cultivation), Timed User Tests, User Flows, Wireframes, Clickable Prototype, Visual Design, Design Specs and Styleguides for Developers

My Role

As the UX/UI Designer for this project I focused on interpreting data gathered from contextual inquiries, usability tests from the existing website and mobile app, usability testing from competitor’s apps, and and extended user journey study to create a practical and delightful way to for users to get to where they need to be.

Solution

We have made it easier for members to get the Sweeps they like. The new landing page enables fast click through to Sweeps Categories.