Shop Your Way - Coupons

Web

Objective

The Objective was to create an efficient, delightful way to increase the conversion rate for their SYW Coupons. Maintain but update the SYW Coupon brand.

Opportunity

Create a more simple and minimal way to clip coupons using SYW.

My Role

As the UX/UI Designer for this project I focused on interpreting data gathered from contextual inquiries, usability tests from the existing website, usability testing from competitor’s websites, and and extended user journey study to create a practical and delightful way to save and clip coupons. I created hi fidelity prototypes on Sketch with multiple iterations and user tests using Axure.

Solution

Based on best practices and competitive research I used grid view to replace list view on the coupon page. I also redesigned sorting and added filtering option to coupon page.