Shop Your Way - Coupons

Mobile App iOS

Objective

Create a smartphone application to support SYW’s Personal Coupon web application.

Opportunity

Create a smartphone application that allow users to have the convenience of having SYW’s Coupon in the palm of their hands.

My Role

As the UX/UI Designer for this project I focused on interpreting data gathered from contextual inquiries, usability tests from the existing website, usability testing from competitor’s websites, and and extended user journey study to create a practical and delightful way to save and clip coupons. I created hi fidelity prototypes on Sketch with multiple iterations and user tests using Invision.

Solution

Created and designed a cleaner and easier way for users to search, filter, save, shop using coupons made available on Shop Your Way.