My UX process



Every UX project begins with a deep user requirements gathering process – I strive to understand your audience and their connection to your brand.

Concept & Analysis

With deep user research, I will build out initial site concepts based on a combination of mental modeling and content modeling.

Prototyping & User Testing

I test a combination of paper prototypes, process flows and wireframes with users in order to further focus your understanding of their needs, and draw us closer to truly intuitive design.

Refine & Update

I am commited to continually checking and rechecking our assumptions as we progress, ensuring that we’re heading down the right path.

Design & Development

Only once UX has been properly defined and tested do I move on to site design, incorporating and continually re-testing assumptions created during the earlier stages of the process.