Shop Your Way Sweeps - Awesome Tool Landing Page
The objective was to create a new, modern website for SYW Sweeps to showcase their product and campaign management tool, while maintaining their SYW’s Sweeps brand of exciting, fun, and creativity.
Leveraging on the lack of a full-fledge Sweepstakes Campaign Management tool available online
As the only UX designer on the project, for the design strategy phase,in person interviews, contextual inquiry, competitive and comparative analyses, and also did brand identification. For the design execution stage, I sketched, tested, and created wireframes and a clickable prototype. I also prepared annotated wireframes.
Designed a website with prioritized features based on qualitative & quantitative research. Created an informative front-end landing page and campaign management dashboard driven by best practices.