2014 UI Design, IxD, UX
The Objective was to create an efficient, delightful way to increase the conversion rate for their SYW Coupons. Maintain but update the SYW Coupon brand.
Create a more simple and minimal way to clip coupons using SYW.
As the UX/UI Designer for this project I focused on interpreting data gathered from contextual inquiries, usability tests from the existing website, usability testing from competitor’s websites, and and extended user journey study to create a practical and delightful way to save and clip coupons. I created hi fidelity prototypes on Sketch with multiple iterations and user tests using Axure.
Based on best practices and competitive research I used grid view to replace list view on the coupon page. I also redesigned sorting and added filtering option to coupon page.