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Concept, Design, Flow, Wires, IxD, VD

Objective

This was a project to create a Rewards/Coupons Apps for the Shop Your Way Everywhere Rewards Program.
I was tasked to help improve the app's user flow and also look at improving the UX for certain screens that were previously worked on by an agency.
This project also required some visual design direction.

 
Solutions

I began developing sketches for the screens I was assigned to which inc Search and Browse, Product Listing Product Detail screens.
Sketching allows me to rapidly work through ideas and concepts for functionality as well as visual design elements through the various screens and states.
Once my concepts were presented and approved from my team. I then moved to developing LoFi mockups to view my ideas digitally. I could then start applying the Sears branding colors and UX patterns to my layouts .