2013-2016 UI Design, IxD, UX
The Objective was to create an efficient, delightful way to increase the conversion rate for their Personal Shopper Program
Saturated market space for fashion and personal styling companies. We aim to deliver a system and clear initiative for potential users to convert into clients.
As the UX/UI Designer for this project I focused on interpreting data gathered from competitor’s websites, I created hi fidelity prototypes and even coded the website to be handed off to their engineering team for further development.
I reconciled what was needed with an e-commerce site that uses modern design best practices and added multiple navigation options into the information architecture to make it intuitive for all user ages.